My design work specializes in creating symbolic visuals for new businesses to help establish their brand identity, while also helping existing businesses enhance their brand with more meaningful visuals. I prioritize consultations with my clients to understand their goals and what they want their brand to express, to then creating clean, intentional and aesthetically pleasing layouts that are rooted from the clients' desires. I aim to provide attention grabbing visuals through typography, colors and well balanced formats that roll smoothly to the eye without oversaturation. Every successful business is remembered by a visual of their own; whether its a logo, typography, color, or slogan. My work provides that statement piece for businesses that register in the mind of the viewer.

I designed this magazine ad; "PERFECT NAILS" for nail business YVNAILZ  whose goal was to announce their product of press-on nails with an attention grabbing visual. I opted for an editorial look inspired by Vogue Magazine, desiring a clean look without overwhelming information being the focal point. I chose a bold typography with a dark background to establish contrast, while maintaining a smooth transition from top to bottom for the eye of the viewer. My client requested to showcase an exaggerated design of nails, to balance this i chose a pose where only 2 nails are shown to avoid saturation that a full set of 10 nails would have caused. This is a prime of example of prioritizing my client's desires,  while guiding them into small modifications that make the final result aesthetically pleasing with a sense of artistic production.